A checklist on how to determine if you need a website redesign - Snorback
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A checklist on how to determine if you need a website redesign

A checklist on how to tell if your website needs a redesign

A checklist on how to determine if you need a website redesign

With an endless combination of modern browsers and devices for users to choose from, it’s is essential for designers and developers to ensure the websites they build perform adequately in all of them.

Thinking about redesigning your website? Keeping up with technology is important for any organization, and technologies for websites are evolving fast. Websites need constant maintenance and updates to keep them relevant and effective.

Websites have the potential to increase significative exposure. Nowadays, websites are used by organizations as their #1 sales person and #1 marketing asset. However, websites get forgotten in Oblivion once built to never bee seen again for years. In fact, 95% of small businesses have an outdated website. Depraving organizations from taking advantage of the benefits of a well designed website.

95% of small businesses have an outdated website

 

Use the following checklist to determine what features your are missing in order to have an efficient website, and increase your traffic and your conversion rate.

 

1- Compatibility

With an endless combination of modern browsers and devices for users to choose from, it’s is essential for designers and developers to ensure the websites they build perform adequately in all of them.

Learn more about mobile friendly websites: Digital Marketing Megatrends 2017.

  • Mobile friendly – In a mobile-first world, people are turning to their smartphones in new ways—to make a decision,, learn something new, or get something accomplished. According to latest analysis from google, about 67% of users use mobile devices when making purchasing decisions. Having a website that adjusts to mobile devices will keep you in that market.
  • Cross browser – Refers to website compatibility with all different browsers. When building a website, developers must know and use the required code to ensure the website is visible in all browsers. Some of the most popular browsers are Chrome, Mozilla, Safari, Opera, and Internet Explorer.

 

Share of U.S. digital media time spent by platform

Use this tool to test the compatibility of your website: SortSite – Browser Compatibility Tests.

 

2- Design

Along to new technologies, graphic design is an important implementation to a website. It is important to understand the site’s audience and improve the experience your site provides for them. A joyful experience is what keeps your audience coming back to your website.

  • UI (User Interface) – Is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.
  • UX (User Experience) – Is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

 

3- Marketing

As mentioned before, websites are used by organizations as their #1 sales person and #1 marketing asset. Optimized websites for marketing usually implement the following tools and methods to transform strangers into loyal clients.

  • SEO – Is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results. There is really no reason for having a website if no one is going to see it.
  • Blog –  Is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries
  • Social Media – Social media integration on websites help increase traffic by using the right tools at the right time, allowing users interact with your website’s content in their favorite social media: Facebook, Twitter, LinkedIn, Instagram, Google Plus, YouTube, etc.
  • CTAs – A Call To Action is an instruction to the audience designed to provoke an immediate response, usually using imperative verbs and placed strategically in websites or blog posts to encourage users to take action on getting valuable informative material, usually in the exchange for contact information.
  • Landing/Thank You Pages – Landing and thank you pages are single website pages that hold the introduction or the delivery of the content provided usually driven by CTAs.
  • Forms – Strategic forms to collect user data are usually placed on websites, blog posts or landing pages. One of the most common forms for data collection is the Newsletter Subscription form.

 

4- Performance

Content is what makes an efficient website. However, adding large images, videos, and heavy files in general, can affect the website’s performance.

  • Speed – Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.
  • Files – The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.
  • Page Requests – The more HTTP requests your website makes, the slower it becomes. Combine files to minimize the number of requests made.

 

Mobile Page Speed Benchmark

You can use GTmetrix or HubSpor’s Website Grader to test your current website performance and determine what you should work on.

 

5- Security

With an endless combination of modern browsers and devices for users to choose from, it’s is essential for designers and developers to ensure the websites they build perform adequately.

  • SSL Certificate – From ssl.com, SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.

 

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